DRAWN TO
ELEGANCE
DRAWN TO
ELEGANCE

Réne Caovilla, the oldest Italian-owned luxury brand in the world, decided that its shoe box needed a redesign after almost 90 years of a red shoe box.
Using 100% recycled paper and layering the canvas to create depth and texture, Réne Caovilla brought the shoe box alive as you experience Venice. You are shown the most historical and romantic landmarks – Lion of Venice, Palazzo Ducale, Bridge of Sighs, Santa Maria della Salute, and San Palo. But, this is a different kind of romance, one meant to celebrate oneself. When someone purchases Réne Caovilla, the box reminds them of the love they should have for themself, as Réne Caovilla does for Venice.

About the work

Rene Caovilla - Packaging and
digital campaign

Hermes Creative Award Winner

Print Media | Design | 45. Illustration