Creative Direction

As an art director, my journey is a tapestry of creativity and innovation, spanning from the realm of branding to the cutting-edge realm of virtual influencers. I navigate the vast landscape of cultural nuances, collaborating with international brands to captivate both Western and Eastern audiences.

Creative Direction

As an art director, my journey is a tapestry of creativity and innovation, spanning from the realm of branding to the cutting-edge realm of virtual influencers. I navigate the vast landscape of cultural nuances, collaborating with international brands to captivate both Western and Eastern audiences.

Creative Direction

As an art director, my journey is a tapestry of creativity and innovation, spanning from the realm of branding to the cutting-edge realm of virtual influencers. I navigate the vast landscape of cultural nuances, collaborating with international brands to captivate both Western and Eastern audiences.

TERA

TERA

TERA

The time I designed a
digital human

The time I designed a
digital human

The time I designed a
digital human

520 CAMPAIGN

520
CAMPAIGN

Loves me or loves me not
520 China campaign

Loves me or loves me not
520 China campaign

Loves me or loves me not
520 China campaign

HOUSE OF ALPACA

HOUSE OF
ALPACA

HOUSE OF
ALPACA

Luxury High End Sustainable
Fashion Brand.

Luxury High End Sustainable
Fashion Brand.

Luxury High End Sustainable
Fashion Brand.

RENE
CAOVILLA

RENE
CAOVILLA

Drawn to Elegance. Illustration and
packaging design.

Drawn to Elegance. Illustration and
packaging design.

Drawn to Elegance. Illustration and
packaging design.

Luxury Honey Brand.
Branding and brand concept design.

Luxury Honey Brand.
Branding and brand concept design.

Luxury Honey Brand.
Branding and brand concept design.

MOCHI
MOCHI

Ice cream shop.
Packaging concept design and illustration

Ice cream shop.
Packaging concept design and illustration

Ice cream shop.
Packaging concept design and illustration

Chocolate Company.
Packaging design & Illustration

Chocolate Company.
Packaging design & Illustration

Chocolate Company.
Packaging design & Illustration